Monday, January 31, 2011

A note from the Department of "Holy Crap!" Cycle World part of 100+ magazine sale

I see on the groovy Hell for Leather web site that Hachette-Filipacchi  has sold over 100 magazine properties, including Cycle World, for an amount approaching $1,000,000,000. It's food for thought; while the business press is gushing about the sale of flagship fashion magazine Elle, I can't help but wonder what valuation was put on Cycle World (still the world's largest motorcycle magazine with circ. of 300,000+.) Just dividing the number of magazines by the total price, I see that they average about $8 million per.

In any case, this puts a slightly different twist on Hachette's restructuring of CW, which was begun last year.

I've been meaning to write a bit more about what CW has to do, in order to survive and flourish at a time that's proving awfully tough for North American print magazines. Maybe this will push me to move that topic up the agenda.

More soon...

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