Wednesday, October 16, 2013

Don't get me wrong, I love a good brazilian...

I was doing something on the interwebs the other day, and noticed a banner ad for Illinois tourism that was obviously targeting me. (My browser's full of motorcycle cookies, of course, and the modern ad industry is all about micro-targeting.)

Normally, this is manifested in the form of ads for crash helmets or whatever, and I have no trouble ignoring them. But this ad execution by agency JWT Chicago really charmed me. It's part of a wacky campaign JWT calls 'Mini Abe', that provides an idiosyncratic take on the state's old "Land of Lincoln" slogan.

I presume that if I was an avid golfer or fisherman, I would have been presented with executions in which the little Lincoln would have been golfing or fishing. In the banner I saw, though, Abe rides in on a chopper, then is chased out of the frame by two demented albino squirrels on dirt bikes. Finally, a third squirrel on a scooter rides in with the message, Be More Spontaneous this Fall. So, JWT went to the trouble of including something for just about any biker.

I don't know if these ads really will encourage motorcyclists in Illinois or surrounding states to spontaneously schedule a late-season motorcycle trip, but I dig that the state of Illinois thinks enough of us, as a group, to feel that we're worth targeting. It's a refreshing change from the round the clock coverage we were getting of the stunt-biker-vs-Range-Rover debacle in New York.

Of course, it turns out that gang included plenty of cops, including at least one who attacked the Range Rover. So, presumably the slogan 'New York's Finest' is out of date. I hope so, for New York's sake.

Meanwhile in Brazil, a bike-jacking went viral after the victim, who was wearing a helmet cam, uploaded a video of a Brazilian cop jumping out of a car and shooting the would-be thief.

Now, normally there's nothing I like more than a close encounter with a brazilian, but I prefer it to be a wax job, not a gun-wielding nut job. This video does little to encourage tourism to the MotoGP event in Brazil, which is tentatively on the schedule for September 2014. If the Brazilians do get their event firmed up, however, I nominate that cop as director of security.


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