Normally, this is manifested in the form of ads for crash helmets or whatever, and I have no trouble ignoring them. But this ad execution by agency JWT Chicago really charmed me. It's part of a wacky campaign JWT calls 'Mini Abe', that provides an idiosyncratic take on the state's old "Land of Lincoln" slogan.
I don't know if these ads really will encourage motorcyclists in Illinois or surrounding states to spontaneously schedule a late-season motorcycle trip, but I dig that the state of Illinois thinks enough of us, as a group, to feel that we're worth targeting. It's a refreshing change from the round the clock coverage we were getting of the stunt-biker-vs-Range-Rover debacle in New York.
Of course, it turns out that gang included plenty of cops, including at least one who attacked the Range Rover. So, presumably the slogan 'New York's Finest' is out of date. I hope so, for New York's sake.
Meanwhile in Brazil, a bike-jacking went viral after the victim, who was wearing a helmet cam, uploaded a video of a Brazilian cop jumping out of a car and shooting the would-be thief.
Now, normally there's nothing I like more than a close encounter with a brazilian, but I prefer it to be a wax job, not a gun-wielding nut job. This video does little to encourage tourism to the MotoGP event in Brazil, which is tentatively on the schedule for September 2014. If the Brazilians do get their event firmed up, however, I nominate that cop as director of security.
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