Friday, July 19, 2013

Indian punks Harley with clever launch ad

It's not often that ADWEEK pays attention to the motorcycle business. Why should they? Most motorcycle industry advertising is lame. But ADWEEK perked up this week when it noticed this great teaser ad for Polaris' new Indian.

Indian Motorcycle ~ "Choice Is Coming" from Pagoda Pictures on Vimeo.

This ad was created by Colle&McVoy, an ad agency based in Minneapolis. Ironically, Carmichael Lynch, another Twin Cities agency, produced great Harley advertising for decades. I'm not sure where this ad is running, but I assume it will air quite a bit between now and the worldwide unveiling of Polaris' 2014 Indian Chief, which will take place in Sturgis in the first week of August.

A smart concept and tight execution already distinguish this from most of the dreck advertising in our category. Licensing Willie Nelson also indicates that Polaris is taking the launch seriously. Is Harley?

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